In Rovigno, they still talk about the Giotta family's success in America. Recently, the Giottas were written up in La Famia Ruvignisa.

Almost fifty years ago, Giovanni Giotta brought his family to America. They found a new world where hard work and prudent decisions still spelled success.

Remembering his fondness for the coffee houses of Trieste, Mr. Giotta, dubbed "Papa Gianni" in the early 1990's, decided to bring their charm and exquisite coffees to his new home.

Settling in California, he soon opened Caffe Trieste in San Francisco's North Beach. A reputation for "...some of the best coffees in the city" soon followed.

Giovanni Giotta's "old world" techniques proved essential in securing this reputation as well as the distinction of being called "the Espresso Pioneer of the West Coast."

If asked how he does it, "No big deal," Papa Gianni would say.
"Buy the best beans, roast them yourself, and brew each cup like it's
for you."

Sure there's technology involved, the best people-controlled technology, but that only makes the coffee "good." The hands and heart of Giovanni Giotta make it great.

Naturally, anything great cannot stay confined for very long. Demand from other coffee houses and restaurants, as well as from patrons of the Caffe, soon made it necessary to open a retail/wholesale outlet.

Papa Gianni has much to be proud of. His three children, Gianfranco, Fabio and Sonia are helping to maintain the tradition of fine coffee making.

The right blend of love and tradition has resulted in a standard of quality previously unattained. For Caffe Trieste Superb Coffees it's an old-fashioned way of doing things that still works.

"Brew each cup like it's for you."